Building digital businesses where strategy, design and technology meet.
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From digital craft to business leadership
I'm Mathieu Cailleaud, a digital entrepreneur based in Geneva, Switzerland, and co-founder of ultraperfekt with Thomas Kendlinger. I build businesses and shape web experiences that connect an organization's goals with the needs of the people it serves.
My background spans UX, design, technology and work in marketing agencies and startups. Today, I use that experience to set direction, make product decisions and bring the right people together around an idea. At ultraperfekt, we approach the web as part of a wider business strategy.
Alongside the agency, I have founded digital ventures including Juridico, Katch and Provok. Each explores a different business need, from access to legal information to B2B growth and web services. What connects them is a focus on useful products, clear positioning and sustainable execution.
Ventures
Focus
Digital ventures
I turn promising ideas into focused digital businesses. That means identifying a real need, defining a useful product and making decisions that move the venture forward.
Web strategy
A website should serve a clear purpose within a business. I connect positioning, audience needs and digital choices so that the web experience supports a broader strategy.
Experience direction
My roots in UX and design help me guide teams toward experiences that are clear, distinctive and useful. I look at the whole journey, from the first impression to the actions that matter to users and organizations.
Technology decisions
Technology is a means to an end. I help choose practical tools and approaches that fit the project, the team and the long-term needs of the business.